We began in 2016 helping brands grow through disciplined, results-driven marketing. As our clients scaled, we built the systems, software, and processes needed to support and sustain that growth.

In 2019, we applied this approach internally with the launch of Summit Training & Fitness, a thriving boutique gym. That experience led to the creation of Waypoint, a CRM platform designed to deliver end-to-end growth systems that consistently attract, convert, and retain customers.

Today, those foundations power Uptake Group, where we build, support, and scale brands with clear, proven operations.